Thrum Studio
A look into our StudioHQ

A brand identity studio,
built on collective rhythm.

We are a team of brand designers and creative strategists. We are not a fixed team. We are a collective in rhythm. A core studio, built on over 25 years of brand, product, retail, hospitality and television, connected to a worldwide network of makers and thinkers, each with their own voice, their own ear, their own way of seeing.

Like a good ensemble, there is structure. But within it, there is room. Ideas find each other. Disciplines bleed into each other. The work becomes something none of us could have made alone.

When a brand needs to be told through film, we work alongside our sister studio, Quiet Revolt Media Group.

Our Collective

First Chair · Creative Principal

Tracy Shaw

Tracy Shaw

First Chair · Creative Principal

With over 30 years of experience in brand and design, I believe the most powerful creative work lies beyond aesthetics. It is found in the stories we tell, the connections we build, and the meaning we create. From fashion and trend forecasting to creative leadership and consulting, my journey has led me to where strategy meets human insight. As First Chair and Creative Principal at Thrum Studio, I help shape brands through thoughtful discovery, strategic clarity, and creative stewardship.

Creative · Brand & Motion

Gustavo Rodrigues

Gustavo Rodrigues

Creative · Brand & Motion

I'm a Senior Art Director and Designer with over 15 years of experience across advertising, branding, and digital communications. Throughout my career, I have worked at some of Brazil's leading multinational agencies, building national and global brands while transforming complex challenges into impactful creative solutions. My work is guided by craft, strategic thinking, and a strong artistic sensibility. At Thrum Studios, I help shape ideas, brands, and visions through thoughtfully crafted visual systems, narratives, and experiences.

Senior Designer · Brand & Identity

Lee Garrett

Lee Garrett

Senior Designer · Brand & Identity

I'm passionate about creating design that connects with people and tells meaningful stories. With experience spanning over 16 years in branding, retail, digital, and integrated campaigns, I've worked with a diverse range of clients to bring ideas to life through thoughtful, strategic design. I enjoy collaborating with clients and creative teams to turn complex ideas into engaging experiences, balancing creativity, strategy, and attention to detail. I believe great design starts with asking the right questions, and that the best creative work is always evolving.

What we do

Brand Strategy

Archetype mapping, positioning, and the language that carries a brand into the world.

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Identity Systems

Visual identity, naming, voice and tone, and the guidelines that let a team carry the brand without us.

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Naming & Voice

Finding the right name and the right register for ventures with something real to say.

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